Aerobics Flash Mobs Energize Colorado

[Ron Zwerin]

Photo Courtesy of: Erik S. Keith Photography

Hundreds of Coloradoans Launch LiveWell Colorado’s Statewide Campaign with Coordinated Three-City Exercise Routine

Seemingly spontaneous aerobics astounded lunch-goers across the state today when flash mobs broke out at 12:10 p.m. on the streets of Denver, Greeley and Grand Junction. More than 100 flash mobbers exercised their enthusiasm for healthy eating and active living in each city when they suddenly disrobed to display retro, 1980’s-inspired workout gear and performed a coordinated aerobics routine.

LiveWell Colorado (http://www.livewellcolorado.org), a non-profit organization committed to reducing obesity by inspiring healthy eating and active living, coordinated the flash mobs to ignite enthusiasm for the launch of its statewide “Challenge,” campaign which encourages Coloradoans to challenge each other and their communities to live well.

The campaign will kick off this weekend with billboards, television commercials and non-traditional, out-of-home tactics.

Editor’s note: Video and photos are available for download at http://www.livewellcolorado.org/flashmobs.

To learn more about LiveWell Colorado or the campaign, visit http://www.livewellcolorado.org.